How can the numerical relationship between one and four be turned into a concept that is both functional and stylish? We are talking about the new wood effect collection. Style: 1 to 4 is the proportion between the short and long side of the plank that this collection presents in one format only, 30x120 cm. The idea was to create a product with antique charm - wood - and a modern design - a wider, shorter plank - that could be laid evenly and not staggered. Functional: 1 collection with 4 different style variants. • an elegant, uncompromising version that faithfully reproduces the effects of chestnut, oak and Tanganyika walnut • the same version with the same colours but produced in long, thin strips • a vintage, lived-in version with a mixture of wood types blended together, in the same 3 warm colours, for indoor use • the same vintage variant in an R11 version for outdoor use. Wood 1 to 4 may look complicated, but it is really very simple. Offering four variants, classic colours and a substantially new format in a single collection means successfully satisfying more sales demands.
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