The team that maps the latest ceramic trends has developed a consolidated level of know-how that allows it to anticipate and guide trends and innovations, and react promptly to stimuli from the world of design and architecture, and a host of other sectors too.

We experiment with every dimension of ceramic products: texture, materials, applications, tactile inserts, forms and decorations.

Our research covers areas that are just as complex and widespread. This involves visits to all the major international trade fairs, with a particular focus on Cersaie, and continues with trend-spotting trips to the principal European capitals and other style centres.

The result is a fierce drive towards innovation, an insistence on diversification to meet the needs of individual markets, and a century-old tradition that stimulates a highly creative form of interaction between past and future.